| Home > Glossary |
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| Industry Terms |
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Any non-typeset drawing, photo, illustration or lettering in an ad. |
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| When an illustration runs all the way to the edges of the page or sheet after
it's trimmed. |
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| A heavy typeface used for titles or emphasis.
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| Any drawing, photo, illustration or lettering suitable for photographic
reproduction. |
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| The separation of multicoloured original art by camera or laser-scan techniques
to produce individual separated colours. There are four common separations:
yellow, magenta, cyan and black. |
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| To eliminate a portion of a picture, illustration or photograph that contains
unnecessary material or to highlight a certain area of the image. |
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| Dots per inch. Sometimes expressed as pixels per inch. |
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| EPS stands for "Encapsulated Postscript", which is a sophisticated file format
for capturing precise image and text information. Because of the mathematical
basis for building the format, EPS files are the most reliable method for
communicating artwork. |
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| Used to describe a complete typeset from a particular typeface. Examples
include Helvetica, Times New Roman, Arial, etc.
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| A printing process that creates colour productions by overprinting screens that
individually prints reds, yellows, blues and black. All colours can be
represented as a combination of these four. |
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| An image produced by breaking the subject into small dots of varying
intensities of grey ranging from white to black. |
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| Adobe® Illustrator® is industry standard illustration software that creates
graphically rich artwork for print or the Web. It provides powerful and
flexible tools for PostScript®. |
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| Black and white illustration of reproduction quality.
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| A number of products in excess of the number originally ordered. |
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| A colour scale used to precisely match colours for printing. Each colour has a
coded number indicating instructions for mixing inks to achieve it. |
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| A single consistent colour used throughout an area. |
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| Stands for Tagged Image File Format, this is another bitmap file format. |
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| A general term used to describe the styles of lettering available in
typesetting. |
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| A number of products less than what was originally ordered. |
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